Marketing and Digital Marketing | Summer / Short course | Business | Online/Distance | 21 days | The University of the Free State | South Africa
The primary objective of this short program is to learn how to analyse the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.
