Master's Degree in Marketing and Market Research | Master's degree | Business | On Campus | Universitat de Barcelona | Spain

The university master's degree in Marketing and Market Research (MIM) is an official course adapted to the European Higher Education Area. It is a year-long course, worth 60 credits. The master's degree is taught in Spanish, has a professional focus, and provides students with advanced, specialized training in marketing and market research. Due to the combination of academic and professional profiles in this sector of activity, the master's degree in Marketing and Market Research is taught by twenty-one lecturers with teaching-research and professional experience. The master's degree has a practical focus, with a predominance of participative lectures, debates, practical cases, exhibitions, and talks and seminars given by professionals in the sector. Students have the opportunity to carry out placements in companies and organizations in the sector, both in the area of marketing and in market research.