Master's Degree in Marketing, Branding, Digital Environment and Sustainability Management (UB-specific) | Master's degree | Business | On Campus | 1 year | Universitat de Barcelona | Spain
The main objectives of this program are:
To develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.
To master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
To be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
Brand equity analysis brand assessment.
International brand management
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