MSc Affluencers and Luxury Business | Master's degree | Business | On Campus | 2 years | Université Côte d'Azu | France
Technology & innovation are shaping the future of luxury influencing experiences, products & processes. Luxury brands are acknowledging that they must engage with their affluent consumers in new ways. To achieve this, luxury fashion brands have leveraged social media to gain massive publicity, widespread acceptance, achieve brand loyalty, and most importantly reach the millennials and generation Z. Engage in an interdisciplinary and international approach to combine data, economical behavior and marketing to understand:
