Digital Marketing (Taught) | Master's degree | Business | On Campus | 2 years | University College Dublin - UCD | Ireland

This programme is aimed at marketing professionals with several years experience who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. Students will learn: Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies; the vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM systems and web data analysis; the necessary balance of conceptual understanding and hands-on skills to help graduates succeed in their careers.