Spanish Mediterranean Tourism: On-Site Study for Three Sustainable Models | Study abroad program | Tourism & Hospitality | On Campus | 4 weeks | University of Almeria | Spain

Tourism is vital for the success of many economies around the world. There are severalbenefits of tourism on host destinations. Tourism is also one of the fundamental axes of economic activity of Spain and Almeria, therefore the University of Almeria enjoys a very good positioning for leading research and training initiatives related to the tourism sector. Tourism is a sector that offers great possibilities for development, which gives it the category of a strategic sector. The challenge is to carry out an optimal planning of the territory, which allows the development of the product, and to identify the most effective methods to strengthen the brand of the territory and the creation of companies focused on tourism and, therefore, the employment creation. This course seeks the development of destinations through the creation and enhancement of tourism branding in the territory, different marketing strategies and entrepreneurship in the field of tourism.