MSc Global Digital Marketing | Master's degree | Business | Online/Distance | 2 years | University of Essex Online | United Kingdom

In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive. This specialist Masters degree will provide you with the digital knowhow to excel in a marketing career anywhere in the world. Through this MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage of them to reach your target audience on an international scale. Additionally, you will gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.