PG Cert Global Digital Marketing | Graduate diploma / certificate | Business | Online/Distance | 8 months | University of Essex Online | United Kingdom

Modern businesses are progressively selling on a global scale which presents unique opportunities but also challenges. Accordingly, it is important that marketing professionals have a firm understanding of the various digital channels that are available and how to optimise the use of these to attract customers and drive sales. This specialist short course will introduce you to a range of key marketing strategies and concepts and provide you with the practical skills required to implement these techniques. On this PG Cert Global Digital Marketing, will build a solid grounding in different approaches to digital marketing. You will learn about the global context in which businesses operate and how to tailor marketing strategies to your consumers’ behaviour. This short course is available as a standalone qualification, but you can also use it to progress onto either the PG Dip or MSc Global Digital Marketing.