MSc Marketing | Master's degree | Business | On Campus | 1 year | University of Groningen | Netherlands

The MSc Marketing at the University of Groningen in the Netherlands is an education in research-based marketing. Students enrolled in this education programme gain an understanding of why a customer relationship strategy increases consumer loyalty and the best ways for a business to market and position a product or service. Consumer behavior is a crucial aspect of creating marketing strategies, as is the knowledge of instruments which can be used to identify consumer needs in the market.