Digital Marketing and Technology for Commerce | Summer / Short course | Business | Online/Distance | 10 days | Vrije Universiteit Amsterdam | Netherlands | Ultimate College List

Digital Marketing and Technology for Commerce | Summer / Short course | Business | Online/Distance | 10 days | Vrije Universiteit Amsterdam | Netherlands

Social media and influencers. Crypto and the holy blockchain. Digital self-service and personalization. Augmented and virtual reality. Big data and omnichannel. If these terms don’t ring a bell, you spent the last decade on a (hopefully well deserved) sabbatical in Plato’s cave. Or hopelessly lost in a dark deepfake funnel. Whether digital technology turns out to be the savior of humanity – who cares about natural resources when your brain is catching some R&R in the cloud? – remains to be seen. What we do know, is that we’re just at the beginning of a completely digitized future. Call it hyperreality or, even hipper, on-life: resistance is futile, I wouldn’t know where to begin. Not that anybody in the field of marketing even wants to resist, because digital is the key to the customer’s heart.

Digital Marketing and Technology for Commerce | Summer / Short course | Business | Online/Distance | 10 days | Vrije Universiteit Amsterdam | Netherlands

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