Digital Transformation Series: Your Disruptive Advantage in the Digital Society | Summer / Short course | Engineering & Technology | Online/Distance | 1 week | Vrije Universiteit Amsterdam | Netherlands

Digital technologies have proliferated in various aspects of businesses with the introduction of new functionalities that can change competitive industries, thereby transforming conventional business strategies, structures, and processes. Trending digital technologies include social media, big data, virtual currencies, 3D printing, mobile, and cloud solutions. These technologies allow businesses to collaborate, leverage resources to design and develop products and services in a new and innovative and cost-effective way. Using digital technologies can increase the potential of the business value and can dramatically reduce the cost, for example by reducing the cost to enter markets, production cost, marketing cost, and resource bottlenecks for new ventures. Using digital technologies has changed and shaped the way individuals perform daily activities and has reinterpreted what it means to be a customer.