Marketing | Bachelor's degree | Business | On Campus | 3 years | Buckinghamshire New University | United Kingdom
In a rapidly changing world, driven by the evolving power of technology and shifts in consumer habits and business practices, marketing is critical to the success of all types of organisation, in both the private and public sectors, at both a local and global level. Using the teaching team’s extensive industry and professional connections, this course reflects this new and dynamic marketing landscape, covering everything from understanding the consumer to the latest developments in the role of digital technology in modern marketing.
Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool.
This will be underpinned by developing higher level skills in problem solving, creative thinking and collaborative working, in a manner that will encourage students to acquire a desire for life-long learning as they develop their careers.
The course will help you to develop the vital skills and knowledge you need to work in teams. This will be done by group projects and assignments, including live briefs from real clients. In addition you will have the opportunity to attend industry guest speaker lectures, and visit to major clients, research agencies and other marketing specialist organisations. Over the entire course you will have the opportunity to acquire skills in leadership and management whilst understanding how marketing operates alongside of other business disciplines at both an operational and strategic level.
On this Program, you will be exposed to, and more informed of, the different types of roles, jobs and career pathways to be found in marketing, such as brand and marketing managers, consultants, researchers and emerging areas, such as e-commerce and data analysts.
Regular contact with the academic teaching team, across
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