Sport Marketing | Bachelor's degree | Business | On Campus | 3 years | Buckinghamshire New University | United Kingdom

During this course you’ll delve into the diverse world of sports marketing. You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements. Learn how to navigate intellectual property issues and discover how to align businesses with target audiences. We’re looking for critical thinkers with a strong interest in sport, marketing and media. We’ll cover this dynamic industry and give you the skills needed to enter it once you graduate. Getting ready for business In today's economy, marketing plays a vital role in all organisations. Here, you'll develop your skills and learn how marketing can enhance the performance and perceptions of an organisation. You’ll develop key transferable skills in business management. Time will be spent looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets. You’ll look at strategic sport management and finance as well as the regulation of sport business. Developing innovation and enterprise During this course you’ll have the opportunity to actively engage in marketing and agency briefs. This is designed to help you to develop personal enterprise, innovation and entrepreneurial capability. You’ll also learn how to communicate effectively with various people within this industry, from athletes and sports participants, to professional and governing bodies of sport.