Fashion Buying with Marketing BA (Hons) | Bachelor's degree | Art & Design | On Campus | 36 months | De Montfort University | United Kingdom

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms. You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis. We are delighted DMU is ranked in the Top 10 for Fashion and Textiles in the UK, according to The Guardian University Guide 2020 and DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programs.