Driving Hotel Revenues | Graduate diploma / certificate | Tourism & Hospitality | Online/Distance | 5 weeks | Ecole hôtelière de Lausanne | Switzerland
Based on EHL’s previous Executive MBA program, which ran from 2001-2019, the revamped EMBA offers a part-time learning approach that mixes online and face-to-face components, with modular flexibility for busy mid-career business professionals.
The curriculum is updated with a focus on designing and delivering innovative services by Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales:
- Distribution Channels
- Revenue Management
- E-Marketing and Social Mediaputting customer experience at the core of the strategy.