Successful Hotel Digital Marketing and Social Media Strategies | Graduate diploma / certificate | Tourism & Hospitality | Online/Distance | 5 weeks | Ecole hôtelière de Lausanne | Switzerland

Digital marketing has emerged as the pillar of many businesses' promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.