Master of Science (M.Sc) Digital Marketing | Master's degree | Business | On Campus | 24 months | EDC Paris Business School | France

The Master of Science (M.Sc In) degrees offered at EDC Paris Business School are innovative programmes that build on an initial degree and strengthen expertise in a specialised field or sector. Digital technology is increasingly used in companies and is a growing sector. Innovative and agile management approaches are required to keep up with constant developments in the market: a mastery of the communication methods adapted to new interactive networks, the exploration of Big Data and its implications for digital strategies, optimisation of customer acquisition and loyalty chains, as well as value creation and the long-term monitoring of customer relations.