Luxury Brand Marketing (Taught) | Master's degree | Business | On Campus | 2 years | Glasgow Caledonian University | United Kingdom

This programme provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. You’ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. We’ll help you develop your intellectual skills Together with the contemporary skills and practices needed to excel in the industry. There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad. Students are also given with the opportunity to engage in independent research through the research project. The programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.