Digital Brand Marketing (Taught) | Master's degree | Business | Online/Distance | 3 years | Glasgow Caledonian University | United Kingdom

90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today's digital environment with a specific focus on the impact of Technology on brand and consumer engagement.