Luxury Brand Marketing (Taught) | Master's degree | Business | On Campus | 2 years | Glasgow Caledonian University | United Kingdom
The programme aims provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. You'll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad.
