Consumer Behaviour (Taught) | Master's degree | Humanities & Culture | On Campus | 1 year | Goldsmiths, University of London | United Kingdom

This programme equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgments, decision-making and behavior; you will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers; the programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market; you will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, Media, communications, advertising, consumer research, entrepreneurship, and public relations; you will develop the skills necessary to conduct independent research and to understand: the Psychological impact of various types of Media, the Psychological processes underlying consumer behaviour, the psychology of consumer preferences, Psychological theories of attitude change, persuasion, and influence; the psychology of branding, and behavioural economics (including the psychology of pricing).