Bachelor of Business Administration (BBA) Marketing | Bachelor's degree | Business | On Campus | 4 years | HEC Montreal | Canada

Your BBA in brief A multilingual approach unique in North America with three possible paths: French, bilingual and trilingual.* Groups of 65 to 72 students. 274 multidisciplinary and renowned faculty members, of which 40% are international professors. The possibility of acquiring practical experience in management and of building a network of business contacts with internships credited in companies and course-projects. Choose from 15 specializations leading to exciting careers. A generous program of scholarships for admission, excellence and commitment to community life. *Please note that an intermediate-advanced level of proficiency in French is mandatory for all three paths. Specialization in Marketing Understanding of consumer behavior and marketing strategies to be implemented. Practical teaching, focused on business realities and concrete applications: research mandate, development of marketing plans, among others. Professors with a very good knowledge of the main markets in Quebec and Canada. Possibility of personalized professorial follow-up in the realization of a specialized internship in a company or a project-based course. Please note the choice of specialization will only be required during your 2nd year.