M.A. International Marketing and Media Management | Master's degree | Business | On Campus | 2 years | HMKW University of Applied Sciences for Media, Communication and Management | Germany
In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in the social sciences or general management can specialize in marketing and media management. Learners will improve their knowledge of both quantitative and qualitative methodologies.
The program covers topics such as marketing communication, price and sales management, marketing communication, media management and economics, consumer behavior, applied market research, digital transformation and emerging media markets.
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