Bachelor in Visual Merchandising | Bachelor's degree | Art & Design | On Campus | 3 years | IFA Paris | France

Visual merchandising is a highly utilized platform applied by brands to promote a visual concept to its customers. Visual merchandisers are highly sought after, as they develop visual strategies and promote products, services in store and in catalogs, to excite and engage. This first point of contact is also known as silent selling. Too often reduced to window dressing, visual merchandising is a much more complex function of retail as it entails not only props or external decor in general but also interior architecture. The specific path that we follow within a store without even realizing it, the light intensity that varies according to the day or the impulse buying products strategically placed right next to the cashier are as many elements that participate to the achievement of the visual merchandiser’s ultimate goal: maximize the sales volume per available retailing square meter.