Marketing Management MA | Master's degree | Business | On Campus | 2 years | CBS International Business School | Germany

Marketing is constantly changing. Though digitization makes it easy to measure advertising effectiveness, the fragmentation of communication channels and the bombardment of advertisements in an "always-on" society makes it increasingly challenging to place advertising messages effectively. On a global level, this means flexibility is required in terms of strategic marketing decisions, creating a demand for a new type of manager who will help shape change. You see your future in international marketing? A Master's in Marketing at CBS International Business School will equip you with the skills to analyse markets, target groups and competitors while building brand awareness and designing products with maximum sales appeal - with the right advertising message and through the most efficient channel.