Entrepreneurial Marketing (in English only) | Summer / Short course | Business | On Campus | 3-4 Weeks | ISCTE-University Institute of Lisbon | Portugal
This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.
Therefore, this programme learning goals are:
-To understand the differences between managerial and entrepreneurial marketing;
-To appreciate the role of marketing in entrepreneurship;
-To develop viable marketing plan for a new venture.
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