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Entrepreneurial Marketing (in English only) | Summer / Short course | Business | On Campus | 3-4 Weeks | ISCTE-University Institute of Lisbon | Portugal

This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship. Therefore, this programme learning goals are: -To understand the differences between managerial and entrepreneurial marketing; -To appreciate the role of marketing in entrepreneurship; -To develop viable marketing plan for a new venture.

Entrepreneurial Marketing (in English only) | Summer / Short course | Business | On Campus | 3-4 Weeks | ISCTE-University Institute of Lisbon | Portugal

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