Innovation and Creativity in Marketing (in English only) | Summer / Short course | Business | On Campus | 3-4 Weeks | ISCTE-University Institute of Lisbon | Portugal
Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.
At the end of this course, students should be able to:
Understand de innovation scope;
Co-ordinate innovation with business strategy;
Be able to manage the innovation cycle.
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