Trends in Digital Marketing (in English only) | Summer / Short course | Media & Communications | On Campus | 3-4 Weeks | ISCTE-University Institute of Lisbon | Portugal

Along 3 weeks students will deep dive in the world of Digital Marketing, an area of increasing relevance for marketers in all areas of activity. At the end of this course, students should be able to understand digital marketing scope and co-ordinate digital marketing strategy with business strategy.Theory and practice will be combined through various case studies coming from many different sectors and geographies.