Master in Marketing Automation (MMA) | Master's degree | Business | On Campus | 450 hours | ISDI | Spain

In this master's degree you will discover how technology allows you to manage and automate conversion processes. You will learn to capture and exploit all the points of contact defined in the customer journey; from initial capture to the final purchase. COMPREHENSIVE APPROACH The MMA has developed a unique methodology that addresses the whole business and company management ecosystem in a single master's degree. Graduates will be ready to implement client management strategies according to the needs of the business. The course includes five topic-based modules, ten specialization courses and a core practical project involving the solving of a business issue applied to a real company. Digital environment Marketing Technology Acquisition Funnel Stages Marketing Automation