B.A. in Marketing | Bachelor's degree | Business | On Campus | 4 years | John Cabot University | Italy

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today's world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.