MSc Data Analytics and Marketing (CIM) | Master's degree | Computer Science & IT | Online/Distance | 1.5-5 years | Arden University | United Kingdom
As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.