Master in Fashion Marketing, Communication and Event Planning (English or Spanish) | Master's degree | Business | On Campus | 1 year | LCI Barcelona | Spain
The fashion industry faces continuous change due to the wide variety of companies and establishments of different sizes and with different manufacturing, distribution and retail resources. Establishing a management system and marketing strategies for each type of organization is a complex task if we also take into account factors such as market globalization or price competitiveness.
With the Master in Fashion Marketing, Communication and Event Organization, students become experts and creatives capable of identifying, evaluating and selecting market opportunities through communication strategies and brand image. The program aims to train professionals capable of positioning a product and making it known through advertising campaigns, the press or the organization of events.