Official Master in Experiential Interior Design (in Spanish only) | Master's degree | Art & Design | On Campus | 1 year | LCI Barcelona | Spain
Experiential Interior Design (EID) is based on the implementation of experiential values in the design of spaces that addresses a new approach to the design of interior spaces, emphasizing experiential human needs.
The concept of EID comes from the subjective impact of our surroundings, designed on the formation of individual experience. This environmental experience is connected to human interaction with a physical space, generating a certain emotional or intellectual impact.
Nowadays we can identify experience as the enabling factor of any product, space or service. Each one has a set of characteristics which can directly transmit meaning. The user can draw this meaning from themselves, with respect to the possible ways of using it.
The introduction of an experiential dimension has emerged as an answer to the shift in paradigm of brand-to-client relations. Today’s consumers are a more critical and informed character that look for interaction with the values of the brand through mutliple channels. This may be from a website, a mobile phone app, a poster advertisement or in the physical space of a shop.