Master of Strategic Communications Management | Master's degree | Media & Communications | On Campus | 1.5 to 2 years | Monash University | Australia

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry. Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicatewith diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application ofbig data and its role in areas such as determining audience sentiment. You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.