B.S. in Marketing | Bachelor's degree | Business | On Campus | 4 years | Northeastern Illinois University | USA

Discover what the market has to offer. Examine product and consumer relationships and the practices that go into play when developing marketing strategies. The B.S. in Marketing is designed to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet. The curriculum provides a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum. Program Benefits The B.S. in Marketing program demonstrates quality through AACSB accreditation, which represents the highest standard of achievement for business schools worldwide. Students attain a well-rounded education and skill set that can be applied to many leading industries.