Luxury Brand Management (Taught) | Master's degree | Business | On Campus | 1 year | Northumbria University | United Kingdom

The luxury industry, which covers everything from cars to designer labels, and from cosmetics to jewellery, is predicted to grow substantially in the years ahead. Tens of thousands of new jobs will be created by brands that aspire to top quality, superior design and aesthetic excellence. On a global perspective the luxury market, building on the success of renowned brands like Aston Martin, Burberry, Chanel, Rolex and Prada, is worth hundreds of billions of pounds and is expected to grow. Northumbria University offers one of the few master’s degrees to explicitly focus on the luxury industry, giving our students an edge when it comes to employability. We’ll develop your awareness of the specific issues involved in the industry alongside broader principles of enterprise and leadership. You’ll gain an understanding of the production, distribution and strategic positioning of luxury goods. You’ll also work on concepts and platforms such as brand management, marketing and social media.