MSc Marketing | Master's degree | Business | On Campus | 1 year | Solent University | United Kingdom
The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared Media, as well as the traditional marketing roles in an increasingly agile world.
