Public Relations | Diploma / certificate | Media & Communications | On Campus | 2 years | St. Clair College of Applied Arts and Technology | Canada

This two year program will prepare students to enter the professional world of public relations. The knowledge and skills that will be covered include writing for presentations, newspapers,development of internal and external corporate communications plans, event planning, sponsorship development, crisis response, marketing, advertising and working with Media. Graduates will be expected to hone their skills in the following areas:Select and utilize current and emerging information technologies to support the public relations function. Develop and execute communication strategies and public relations plans, write and produce clear, targeted communication materials and publications. Develop, coordinate and participate in the delivery of a variety of presentations.Work and communicate in a manner consistent with professional ethics, practice, standards and relevant law. Establish and maintain professional relationships with internal external publics.