Digital Marketing Management (Taught) | Master's degree | Business | On Campus | 3 years | Staffordshire University | United Kingdom

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) “Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach”. The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics. The course offers a clear update on traditional approaches to digital marketing. By integrating thinking from the Institute of Direct and Digital Marketing (IDM) and CIM we’ve designed a curriculum with a strong professional and practical ethos, focusing on employability and continued professional development.