Fashion Marketing (Professional Associate's Degree) | Associate's degree | Art & Design | On Campus | 2 years | The New School | USA
The AAS in Fashion Marketing and Communication at Parsons is an intensive, flexible program centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within wider fashion systems. You learn about trend, visual, and consumer research and gain skills in interpreting data to extract insights. You identify and distill social, cultural, and economic trends and attitudes and influence discourse on topics such as gender, race, consumption, and well-being.
