Marketing Management BA (Hons) / FdA | Bachelor's degree | Business | On Campus | 3 years | University College Birmingham | United Kingdom

Marketing is a dynamic business and social media and e-commerce have transformed the way many service sector companies manage their marketing approach. Trained professionals with proven e-marketing skills are in-demand within both online and high street businesses. The Marketing Management degree gives you the business and marketing theory as well as the practical experience you need to succeed in this demanding field. You will gain a thorough grounding in marketing principles, creativity and innovation and the necessary business ready skills sought by employers. Using our extensive industrial contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations in order to apply theory to practice. A key feature of this course lies in the use of live projects and case studies, which will bring you into contact with professional practitioners and provides an opportunity to demonstrate your marketing knowledge and skills in a commercial setting. Throughout the course there are opportunities to customise your studies through a range of specialist optional modules, gain valuable work experience in events and marketing, take part in an industry-based competition and gain an industry recognised marketing qualification from the Chartered Institute of Marketing (CIM).