Master's Degree in Creative Direction and Communication | Master's degree | Art & Design | On Campus | 10-12 months | ELISAVA Barcelona School of Design and Engineering | Spain
This Master in Creative Direction and Communication will allow you to learn the mechanisms and languages of visual and audiovisual communication, enhance your own creative talent in each project and train as a specialist in creativity and new media advertising.
How can good strategic planning enhance creativity? In the Master's Degree in Creative Direction and Communication you will know the keys of persuasive communication, the brand strategy and the creative techniques needed to be a a specialist in new media advertising.
The need to convince and sell in an increasingly global, competitive and visually noisy market requires new highly creative advertising proposals. In this context, the figures of the designer and the writer merge in the Creative Director, acquiring a decisive importance at the moment of generating persuasive and relevant messages for multiple audiences. Advertising needs professionals who master the mechanisms and languages of visual communication and new media to achieve the objectives of companies and institutions, this generating organic conversations between brands and consumers. The advertising graphics, the spot, the branded content, the interactive advertising, the new media and the new narratives are persuasive and effective resources that the Creative Director has to specify, know and master.
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