Postgraduate in Art Direction | Graduate diploma / certificate | Art & Design | On Campus | 6 months | ELISAVA Barcelona School of Design and Engineering | Spain
Define the aesthetic strategy of a project managing the visual and graphic conception and acquiring the skills of an art director.
In the Postgraduate Degree in Art Direction you will learn the complex task of the art director to visually and graphically conceptualize the messages in a context such as the current one.
In the very near future every company will require an art director, responsible for the aesthetic strategy, who unifies the corporate messages and who helps the company to connect with its customer in the most sensitive and direct way.
The Art Director conceptualizes and directs. It is the creative director in charge of the visual and graphic messages conception. It is the one who mainly takes responsibility for defining the aesthetic strategy. Investigates and elaborates the specific universe of visual referents to propose and lead specialists, graphic designers, photographers, illustrators, architects, directors... to control the aesthetic unity of the project.
The main goal fo the Postgraduate Diploma in Art Direction is to train professionals capable of having a strategic and global view of communication, with a command of the art director’s competences and functions, to create and manage projects in the field of visual messages.