Postgraduate in Creative Direction and Advertising | Graduate diploma / certificate | Art & Design | On Campus | 6 months | ELISAVA Barcelona School of Design and Engineering | Spain

Boost creativity as a differentiating factor to get brands and companies positioned with creative proposals which help to communicate products and services. The Postgraduate in Creative Direction and Advertising aims to transfer theoretical, methodological and practical knowledge, while working on the student's analytical capacity and promoting creativity in each project, with the objective of training effective, critical and competitive advertising specialists. The need to convince and sell in an increasingly global, competitive and visually noisy market requires new highly creative advertising proposals. In this context, the designer and the creator figures gain a decisive importance at the moment of generating persuasive messages, both in the public and in the private sphere. Advertising needs professionals who master the mechanisms and languages of visual communication and new media to achieve the objectives of companies and institutions, thus generating relevant conversations between brands and consumers. The advertising graphics, the spot, the branded content, the interactive advertising and new media are shown as highly persuasive and effective resources that must be known and mastered.