Master program in Fashion Marketing and Management | Master's degree | Art & Design | On Campus | 2 years | University of Borås | Sweden
Fashion and textiles is one the most complex and fascinating areas of both research and social life. It encompasses trends and the fashion cycle, the industry and the fashion system as well as the various tangible products of textile and fashion. The fashion- and clothing industry has also detrimental social and environmental impacts.
This education gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability. The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and handling of backflows.
During the second year, you proceed with textile management but this time specialise in marketing and communication. Here, the focus is on different perspectives on communication and how to get a sustainable message out to consumers.
The courses have a strong basis in current research in textile management with a focus on sustainability in the textile value chain, as well as research in adjoining subjects such as business administration and industrial economics at the University of Borås.
The University of Borås is just the right place to study fashion. Here you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. Since the Borås region is a textile region, there are good opportunities to collaborations, internships, and degree projects at nearby companies.