Storytelling: Project Philosophy and Personal Branding | Summer / Short course | Business | On Campus | 25 hours | ELISAVA Barcelona School of Design and Engineering | Spain

Nowadays, it is difficult to attract or maintain the public’s attention: costumers and followers live constant distractions, more options than ever, and marketing and advertising traditional techniques are not useful to attract them to our professional services are not useful anymore. However, there are companies, influencers, professionals, products and services that are able to maintain our attention, from Apple to small artists, because their story, and the one of their products and services mixes in our own story. That is the basis of storytelling and this Summer School course. It is indeed about telling stories, but not in any which way: the storytelling is the art of conveying a narrative that is alive, always current, projected to the future, of what we do as professionals and about how we want the thing we do to change the story and the life of our followers, users or costumers. The brand’s stories, from big companies, from small entrepreneurs, from artists that newly start or from network influencers, don’t depend on the characteristics or technical abilities of what we offer, but on the relation we get to initiate with our followers, and on how the things we do is going to change their lives.