Visual Merchandising & Window Dressing | Summer / Short course | Art & Design | On Campus | 40 hours | ELISAVA Barcelona School of Design and Engineering | Spain

The Summer School course aims to approach to the retain world and get to know its current situation through visual merchandising and window dressing. All the necessary actuations to be developed in the selling point will be analyzed in order to achieve a correct implementation of the visual merchandising, both in its internal disposition and its external one. The different animation techniques that have been used in the retail space will also be analyzed. The current creative outlook of the window dressing will be revised with an international view, analyzing its needs, objectives, typologies, compositions and conceptual approaches. Nowadays, the merchandising and the window dressing are essential tools in order to reach the new consumer, more experienced, demanding and informed. The merchandiser, the window dresser, needs to know how to manage retail spaces, which are increasingly more swamped and more competitive, through the different specialized tools to make the consumer choose us, at the same time that the image of the brand becomes more powerful. Knowing how to reach our consumer, recognising how he thinks and acts in front of the products and services offered by the market, or positioning the brand in the market is the mission of the merchandisers and the window dressing.