European Master's in Customer Relationship Marketing (MERCURI) | Master's degree | Business | On Campus | 2 years | University of Economics in Katowice | Poland

This two-year Master’s program will focus on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants; it will also explain rules, conditions and bases of making market decisions and strategies. It will also train students to undertake and manage different activities, aimed at developing successful and sustainable relationships with the company’s main stakeholders. As such, the program will allow students to have a broader perspective based on their better understanding of the customer and their relations with companies.