Master in Business Management / Tourism, Heritage and Events | Master's degree | Business | On Campus | 12 months | Bologna Business School | Italy
The Tourism, Culture and Events track of the Full-time Business Management Master’scourse is intended for young graduates wishing to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved.
Furthermore, it is important that in this phase of expansion in Italy, in Emilia Romagna and also in Bologna, the economic sectors of tourism, culture and events, the opportunity for a greater managerial culture be seized, to manage and consolidate at best growth towards the high end, towards sustainability, in order not to make it episodic and to avoid the collateral effects of massification of tourist flows and feared cultural banality.
The Full-time Master in Business Management / Tourism, Culture and Events is part of theeducational offer aimed at combining business administration with the characteristics of the related sectors.
The course features two cycles of classroom lectures, one of which is common to all other tracks, and a final internship, lasting in total 12 months. The classes preceding the internship feature lectures on the topic of food and beverage management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.