Global Brand Management (Taught) | Master's degree | Business | On Campus | 1 year | Griffith College | Ireland
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights. This learning is applied to real and complex problems which global brands are currently experiencing, and develops students' practical experience in using their knowledge and learning in creating solutions. In addition, students gain knowledge and understanding of key areas of international business management.
